Sign Off with Signatures

Sign Off Socially with FastTrack Outlook Signatures!

FastTrack & Outlook – Your Low Cost Advertising Amigos!

When most people think of running a social media marketing campaign, they instantly reach for mass email marketing campaigns, social page interactions (posts, likes etc.) and of course emptying their wallets into online ads. It’s highly likely however, that they’ve missed out a really important and virtually free channel – their number one customer ‘touch point’ – EMAIL!

So why not leverage your Outlook – signatures in particular, as a marketing platform in its own right? Automation Studio Enterprise not only ships with the innovative Signature Banner Ad system, but also features to take the pain out of managing social media icons & links in Outlook signatures.

Think of your company’s Outlook deployment as a giant Piñata – a huge untapped resource, stuffed full of marketing potential to enable every staff member to help spreading your Social Media story.

Stand well back. Take a run up if you have to. Just make sure you give Outlook a good old whack with Automation Studio – and watch all those social media goodies come flying out!


The perils of staff using their own social media icons in signatures are obvious. At best, these self-grabbed icons are typically of poor quality, and can look unprofessional. At worst, you could actually end up in hot water with the likes of Twitter / Facebook etc – they really do get rather stroppy about the use of non-official logos. So our Social Media Icon feature ensures your staff are using perfectly uniform & official Social Media handles that look right, and link right.


Now that you’re using Automation Studio to effortlessly deploy and manage your company’s Outlook Signatures with professionally produced company specific social media handles, the next step is to identify those ‘star players’ in your staff that deserve their own personal social media handles so their popularity, boosts yours. Deploying personal links to a subset could be a headache, but not with Automation Studio. Simply create save a new copy of your generic template and assign this to whatever groups you want. These users will now be able to personalise their own handles – whilst still perfectly adhering to your corporate look and feel.

Interested? Here’s an example we cooked up earlier!

Scenario: Our fictitious Mexican restaurant chain ‘La Firma Cocineros’ wants to better connect its clientele with their team of award winning chefs in order to nurture and build the chains social media following.

Solution: In conjunction with traditional / conventional marketing – your Outlook Signatures are deployed group wide, ensuring that all chefs participating in the social media awareness program now have personalised social media links on all emails they send out.

Step 1 – Edit your existing company-wide Outlook signature template, which, thanks to our editor, is very easy to do!

Step 2 – We’re going to add some personal links for staff, so how about updating the signature with a little graphic to draw people’s attention to this?

Step 3 – Now we’re ready to add those social media icons and links. Clicking on the ‘Social Icons’ at the top brings up the following dialogue box. In this case, we’re adding the Facebook icon, and we set the link to ‘personalised’ via the check box option.

Step 4 – We’ve finished adding the rest of the icons to our standard template. Time to deploy.

Step 5 – Your signature is served! One beautifully produced, company-wide, socially engaging Outlook signature. Let’s hope Head Chef Julio hasn’t got a temper! Buen provecho, as they say!!!!

Grab Your Free  Automation Studio Trial Today!

What are you waiting for!? Click the download top menu to get started with Automation Studio and start battering your Outlook Piñata!!


Rating: 5 out of 5

"Use this as a replacement for VBScript and PowerShell"

"It's easy to include attractive GUI elements in FastTrack scripts, beyond the basic dialog boxes and text input that VBScript offers ... Another powerful feature is the ability to distribute scripts as Windows Installer (.msi) or standard .exe files. Although interesting in its own right, this ability results in a much more intriguing capability: to repackage -- or wrap -- software installers as .msi files without using snapshots. If you've ever created an .msi installer file from before-and-after system snapshots, for use with a software distribution system such as Group Policy or SCCM, then you know how hit-and-miss the results can be."

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Rating: 8 out of 10

"Faster than the rest"

"We found the FastTrack syntax to be more transparent and easier to learn than Microsoft's PowerShell – the editor in particular provided good support in this regard. the Script Editor offers a large number of options from the command set through to simple output of graphical elements, which cannot be achieved at all with PowerShell or other solutions or only with a significantly greater level of effort."

"Anyone wanting to tackle the many hurdles in everyday admin and especially anyone for whom logon scripts and client automation is a priority will benefit from the variety of functions offered by FastTrack."

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